Digital Marketing, Internet Marketing, Online Marketing
Confused by everything that Digital Marketing has to offer? Or do you feel like you aren't getting everything you could be from your website and internet marketing?
Well, at Attraxios we have over 18 years of marketing experience, and over 12 in the digtial marketing space. So, we have a refined process on how we help businesses succeed with their internet marketing pursuits. And below are the key elements to every digital marketing campaign.
Customer Avatar Development
Before you can create a digital marketing plan that resonates with your audience, you have to define who they are. Your customers have way more in common than their age, sex, and race. They have even more in common than their marital status, location, and job type.The more you define your typical or target customer, the easier we can target those people with messages that resonate and get them excited about trying your product or service.
Once you have your customer avatars defined you can then continue on with the rest of your online marketing plan.
It all starts with your website. Your website is homebase and the foundation for everything you do online. So, you have to make sure your website is laid out in a way that your customers can easily find what they are looking for AND setup in a way that search engines can properly rank and index your website. At Attraxios, we will help your website flow in way that makes the most sense to your customers and get't them contacting you! Check out more about our web design services.
Search Engine Optimzation : SEO is not dead! So, no matter what you read it is still important. Some things have changed about SEO, but making sure your website is optimized and do ongoing research and reporting to see how your website is performing is key. This is a long-tail process that takes time to develop. We do this as an additional task for all of our online brands.Click here to learn more about the SEO process.
With all the new ways to use all the social platforms like facebook, instagram, linkedin, twitter, and google plus you need to make sure you are focusing the right energy in the right places so you message isn't wasted or doesn't get lost.
You need to make sure and define answers the questions about how often do should you post, is video right for you, when is the right time to boost a post, and what other tools you can use to help stream line the whole process.
Content Marketing is probably one of the most none agressive ways to attract customers. Your content can provide free value to your prospects as well. Your content can be a blog, video, or photo. But, it can be used as social media content, as a download to collect email addresses, or solid information to build trust between you and your website visitors. Let us help you refine your content marketing strategy today!
Learn more about our Content Marketing approach.
Sales Funnel Mapping
The only way to make sure you communicate to your desired customers is through fully developing the sales funnel to get them to ultimately become a customer or client.
This all starts by creating messaging, offers, and then drawing out the path to purchase, repurchase, & retention.
Online Advertising Campaigns
Online Ad Campaigns aren't limited to just Google anymore. You can now create campaigns on facebook, instagram, twitter, YouTube as well as several other websites. You need to know the best options for you to get the best results. Feel free to check out some cool Facebook ad strategies here.
We focus on creating conversions as a pose to only driving traffic. Our Goal with any online campaign is turning traffic into customers and getting them to return often.
Google Analytics Review
Reading your website analytics can help you learn more about your potential customer than you could ever imagine. So, dig in and review where what you traffic is doing once they visit your website. This will allow you to properly adjust any website content to maximize the effect. It will also help you better understand the types of content that resonates with them better.