SEO Company helping you understand Local SEO, Onsite SEO, Offsite SEO, Natural SEO, Organic SEO..
Goodness, with all the confusing terms being thrown out to describe search engine optimization these days are you really a little surprised how many people really don’t understand what SEO means? Let’s face it, Google doesn’t make it very easy to keep up nor do tell anyone how their algorithm really works. And, I don’t blame them and I’m sure if you are a business owner looking for help with your website being search engine optimized you get why they keep their business secrets close to the vest. That’s why having an experienced & communication-oriented SEO company is important.
Luckily, that is where Attraxios comes in as an SEO company…. I have been working in this SEO world for over 12 years so I can help guide you through the process of optimizing your website for search. I’ll show you the components of what google looks for to make sure your website is ranked as well as possible. I’ll also show you what to look for beyond just rankings to make sure you understand how your website traffic is increasing from search engines like google, yahoo, bing, and gogoduck (I had to throw that one in for fun 🙂 ) So, keep reading to get a better understanding of SEO, or if you’ve had enough Let’s Start A Conversation on how I can help you grow the presence of your business online.
Quick Note: PLEASE make sure you have Google Analytics set up on your website! If you don’t know how to find them, then please contact me immediately!!! I’ll show you how to find out for FREE! (article on Google Analytics Coming Soon!)
What is SEO ( Search Engine Optimization)?
What is SEO really? High level, SEO ( Search Engine Optimization) is the process of helping your website show up (rank) on search engines under search terms or “queries”, and then the continuing effort to get your search presence higher under valuable keywords to your business. So in essence, search engines help people find answers to questions. This reminds me of a quote from the movie “Internship” about a question a lady asked, “What if there was a website you could type questions into and get answers?”She was being very sarcastic. And, that is the goal of search engines… To give Relevant Search Results. Relevant being determined by…. You. And, you vote with your clicks on the links provided.
So, what factors do search engines use to rank your website?
What works with SEO, We all want to know! The degree to which each factor plays in the search engine optimization of your website is not completely known. However, we do know that there are some basic elements necessary to truly help your website being to be found. And, they can be broken up into 2 general categories, OnPage & OffSite.
So, what does OnPage SEO mean? This is the type of SEO work that is done on your actual website. Some of the elements to this are your website’s title tags, meta descriptions, and content on the page. Other items include optimizing your images.. which can be a whole additional topic for conversation. Then, you can break it down further to headings in pages and the hierarchy of your page content (H1, H2, H3..etc). Other things we look at are your website’s load time, bounce rate and average time on the website. OnPage is where we generally start because it gives the search engines an idea of what your website is actually about.
Beyond stuffing your website with keywords that used to be the things years and years ago, you now have to look at things happening online off your website like business listings ( ratings/reviews), social media engagement, and other quality mentions off your website like stories being written about your or company. So, the addition of quality PR strategy helps as well to create awareness, high-value links, and searches for your business name. The higher quality each of these links are for your brand, the more value search engines place in them, therefore, helping your company’s website SEO rankings.
So, in addition to adding valuable keywords to your content and images on your website, Offsite SEO works to help your company build authority in the real world to a degree and make sure people can use your website easily and do things to help them stay on your website longer. Your SEO Company will work on these different aspects most months to help your site rank higher and increase organic traffic.
How do you know an SEO strategy is working?
There are a few ways to tell if your SEO campaign is working or the SEO company you hired is having success. A couple of them have nothing to do with rankings that you can actually see. I will recommend that you do NOT spend a bunch of your time doing searches over and over again trying to see where your website ranks. It changes frequently, and it varies based on your physical location, if you’ve clicked on your website before, other types of websites you’ve visited, and if you are logged in to Google, or yahoo, etc. So, save yourself some stress and don’t do it. But, if it makes you feel better then go ahead! 🙂
So, the next thing you can use to tell if your SEO campaign is kicking in is increases in your organic traffic to your website. How do you see this? the information for how many organic visits your website has gotten is in google analytics. You can very simply click ACQUISITION, then SOURCE/MEDIUM inside of google analytics and you will see where all of your traffic is originating. If your organic traffic has increased on search engines then it’s a pretty good indication that your search engine optimization campaign is working and your rankings are climbing. Remember, you don’t see what everyone else may see.
The next indication you can use to tell is your SEO company is doing their job is of course conversions, leads, or new sales. This stat is also found inside analytics. And, analytics will tell you what was the source of your conversion. So, you can see if it’s from Google(organic), or facebook.com, or any other website that you used to drive traffic. I’m sure you will also notice as your sales increase in general. Sometimes, phone calls may be generated. You can look at organic traffic that has followed your website to your contact us page as an indicator as well.
However, if seeing ranking reports are important to you, we hook every website into Google Search Console. It is a great tool that tells you which search queries your website is ranking for and a lot more. Click here To learn all about what Google Search Console can do for your business and why you want to use it.
But, your SEO company should provide you a report at a minimum and hopefully a call to help explain it all.
The Golden Question for SEO, “How long should it take for an SEO strategy to start working?”
Ah, the golden question. To be vague and general… It all depends on how much blood, sweat, and tears you put into it. What do I mean exactly? Well, it honestly does. How much is enough though? It depends on your market, the competition level for the keywords you are trying to rank for, how much work your competition is doing to stay ranked ahead of you, and how much are you willing to spend to get there. Doing Search Engine Optimization work is a somewhat manual process in my opinion. And, As I said earlier, you have all the work on the website which can get to a point where you are limited. Of Course, Outside of creating more content for the website and getting engagement on your social platforms and through your email database. But, there is a ton of SEO work that can be done “off-website” to increase your authority or brand recognition. However, it is a constant tweaking process that is in constant flux. So, you could see SEO results immediately or it could take several months or years. It all depends on the level of focus and work you put into it. Either way the longer you stick with your SEO strategy the more it will pay off in the end.
Looking for an affordable and personable SEO Company? Well, contact us for help to create a well-formulated search engine optimization strategy for your business today!
Why Make Attraxios Your SEO Company?
With over 12 years of experience in the digital marketing world, we understand how the SEO game has changed and how to utilize all the available tools to increase your organic traffic. It’s more than just about meta info changes, title tags, and content on your website. There is a whole array of avenues or tactics to be employed.
Secondly, We understand that it’s about more than just driving traffic to your website. It is also about helping you turn that traffic into viable leads and customers. So, while the term “results-oriented” is used a lot, we want to make sure that we do what we can to help your business grow and prosper through our service. The more we help you grow, hopefully, the longer you will keep us around.
Last, but not least our pricing is fair. The initial SEO work we do for any project starts at $500 for the first month, and our ongoing monthly cost starts at $250 per month. However, our final pricing is dictated by the overall size of your website and the competition of your market. So, essentially pricing is based on how much work we think it is going to take each month to meet your expectations. But, any costs for the work we do with you will be well communicated in advance of charges or work being done on your account.
To get a no-obligation quote please feel out the form below. We will email you an estimate back based on what I think per initial review of your website. If you would like to talk once we send you our ballpark quote we can schedule a call and refine your pricing.
Or, you can simply give us a call (850)483-1080 anytime!
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Pensacola SEO & Internet Marketing Company located in Gulf Breeze, FL serves several areas on the gulf coast and throughout the southeast. Being a Florida SEO Company, See All Of Our SEO service locations and SEO service business categories.